Position Title: Social Media Marketing Manager
Employment Type: Full-Time, Non-Exempt
Reports To: Director of Marketing
Job Overview
We are seeking an innovative and analytical Social Media Marketing Manager to spearhead our digital storytelling and community engagement efforts. This remote position offers a unique opportunity to elevate our brand’s presence across various social media platforms, promoting our vibrant destination and fostering connections among travelers and locals alike. If you possess a keen attention to detail and a passion for exploring digital trends, this role is an ideal fit for you.
Key Responsibilities
- Develop and implement a strategic social media plan that aligns with broader marketing objectives to enhance our visibility on platforms such as Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, Threads, and X.
- Create and curate high-quality content including posts, stories, reels, and videos that maintain a cohesive and visually appealing brand image.
- Manage and cultivate our social media communities by engaging with followers, responding to inquiries, and promoting positive interactions.
- Collaborate closely with cross-functional teams, including the digital marketing and content management teams, to integrate social media efforts with overall marketing campaigns.
- Partner with local businesses to feature their content and organize familiarization tours for fresh social content.
- Identify and connect with influencers and creators to expand our reach and showcase authentic travel experiences.
- Monitor key performance indicators (KPIs) to assess campaign effectiveness and use insights to refine strategies for better engagement.
- Oversee the organization's visual content library using tools such as Crowdriff.
Required Skills
- Proficient in managing various social media platforms, including Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
- Strong storytelling and copywriting abilities tailored for diverse audiences.
- Advanced skills in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) and other content creation tools.
- Photography and videography expertise, including proficiency with basic equipment.
- Familiarity with Google Analytics and influencer marketing strategies.
Qualifications
- Bachelor's degree in marketing, communications, or a related field.
- Minimum of 3 years of experience in social media management, content creation, or digital marketing, preferably in the travel, hospitality, or lifestyle sectors.
Career Growth Opportunities
Joining our team means you will have access to valuable networking opportunities, skill development, and potential career progression within the company. Collaborating with various departments will expand your expertise in social media strategy and community engagement.
Company Culture and Values
Our organization prides itself on fostering a collaborative and inclusive work environment where creativity and innovation thrive. We are dedicated to engaging with the community and highlighting the unique experiences our destination has to offer.
Compensation And Benefits
Salary Range: \(70,000-\)75,000 (commensurate with experience and qualifications).
- Comprehensive medical insurance fully covered for employees.
- 401(k) retirement plan with employer matching.
- Generous paid time off, including vacation, sick leave, and holidays.
- Cell phone reimbursement.
- Flexible work arrangements, including up to two remote workdays per week.
- Opportunities to connect with and explore the local community and businesses.
Equal Opportunity Employer
We are committed to fostering an inclusive workplace that values diversity and prohibits discrimination based on protected characteristics.
Employment Type: Full-Time
